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Expand your product range, generate new revenue streams and future proof your platform strategy

Many industries from Big Tech to retailers are partnering with reputable banks who bring their existing licence and regulatory expertise. By being able to offer financial services such as deposits, point-of-sale-loans, payment cards and buy now, pay later, retail brands can increase their sales conversion and revenue.

Benefits of BaaS
Acquisition & market penetration
Increase acquisition & market penetration

Banks can increase acquisition and market penetration by partnering with non-financial institutions. Leverage the loyalty and hyper-personalised retail customer journey of popular brands. BaaS offers a strategic tool to enter new geographical markets or compete for different customer cohorts. 

Increased profitability
Deliver what your customers need

Keep your bank relevant amongst the evolving financial services industry. As other industries such as retail, travel and healthcare go through digital revolutions; customer experiences and expectations will continue to adapt. Financial wellbeing and empowerment of your customers will remain constant, so explore new technologies and strategies to deliver what your customers need.

Sustainable & predictable
Sustainable & predictable

Build on 10x’s multi-tenant architecture, with an operational model that is affordable, predictable and aligned with commercial success.

Diversify your business model
Increase resilience to change

Diversify your bank's revenue opportunities and growth strategies with BaaS. Increase resilience to change, and put your business in a position to leverage and optimise customers' changing financial interactions, wherever they are, however it suits them, whenever they need it.

Case study
10x and Banking-as-a-Service
Delivering white-label Banking-as-a-Service
Westpac image
About Westpac

Westpac is the oldest and one of the largest banks in Australia, a top 25 globally by market cap. Westpac has worked with 10x to go to market with a Banking-as-a-Service proposition which will see them partner with third-parties with strong customer brands to create innovative customer value propositions, enabled by banking services.


Westpac wanted a separate digital-only banking platform that would provide an opportunity for its fintech and institutional partners to bring new digital banking products and services to market. They saw this as a way to provide a fast and cost-effective path to reach new customer groups. Offering Banking-as-a-Service will also facilitate the robust discovery of how a new digital operating model could transform banking – modernising technology, operational execution and customer engagement strategies.


At the heart of the project with 10x was providing a platform which allows Westpac to deliver a white-labelled Banking-as-a-Service platform. With our evidenced work with a Tier 1 bank in the UK – recognised as a leading financial market globally – we were able to offer an efficient cost footprint and an accelerated roadmap to go live with the platform. The platform was built with a best-in class technology architecture and the agility to quickly integrate with local payment rails for their market.

Banking-as-a-Service platform operational in less than 18 months
Secure and scalable platform
Secure and scalable platform that could scale for multiple partners
30+ partners
A platform consisting of 30+ best-in-breed technology providers
Payment rails
Two new payment rails and an integration to a new Australian onboarding partner
scalable platform
A scalable platform that is growing with new partners. Afterpay – a buy now, pay later platform - will be providing transaction and savings accounts and other cashflow management tools to its 3.3 million customers in Australia. SocietyOne, a peer-to-peer lender is partnering with Westpac to expand lending opportunities and grow deposits

Westpac now has a fully configurable core platform powering their BaaS service. This core banking project demonstrates the application of a new core banking platform for other portfolios within the bank.

Transformational banking
Provide an intuitive digital experience
Financial products

Access to financial products at point-of-sale across their favourite brands and retail interactions 

Trusted financial institutions

Opportunity to access financial support from trusted financial institutions, with regulatory protection offered

Expand your services
new customer bases

Access to new customer bases in markets that may not have otherwise been receptive to the incumbent bank brand 


Leverage the investment large brands have made into having highly optimised UI/UX conversions at the point of sale, increasing the uptake of your financial product


Future-proofing revenue opportunities with expanded penetration throughout purchase interactions

360 view of the customer
granular visibility

Leverage a more granular visibility of retail spend and financial behaviour across BaaS partnerships to inform your strategy and product development 

cross-sell product domains

Improve ability to cross-sell product domains with augmented data analytics. Use machine learning to automate push communications to increase conversion


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Explore Banking-as-a-Service
Use the 10x platform to partner with non-financial institutions